Increase Your Selling Potential by Investing In B2B Demand Generation

Introduction: If your boss one day asks for a new demand strategy, i.e. you have been tasked with the responsibility of creating demand for the goods/services your company specialises in, chances are, that your current b2b demand generation strategies aren’t working well. What would you do in such a situation? Would you propose to draft […]

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B2B Customer Profiling – Market Quotient – Best Rates in India

Business research outsourcing

What Is Customer Profiling? Many companies struggle with core marketing and operations strategies simply because they have not got their ideal customer profile in order. Even start-ups that have millions in funding are somewhat unclear about how they should proceed. Marketing strategies involving b2b customer profiling involves nothing but getting your sales funnel in order […]

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How to Conduct Your Very Own Market Research

Research Is Costly: Time is scant and resources are scarce and at times it is just not possible to carry out all possible functions with the select resources available. In this blog we highlight a few steps on how you can conduct your own B2B market research. Although it is impossible to imitate the work […]

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Know Your Customers Better Through B2B Data Append Techniques

Understanding Your Customers: Today, only knowing that your customers buy from you is not enough. In order to know your customers well, you have to get within the very fabric of your customer. You have to see how he sees; hear how he hears, and talk how he talks, but most importantly think how he […]

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Barriers to Market Research – How Professional Firms Can Help You

B2B market research – An Introduction: B2B market research is vastly different from B2C market research and both present their own unique challenges. Eventually both kinds of research are partaken to evolve business strategies.  In this regard market research typically falls into two broad categories namely qualitative research and quantitative research. Quantitative research requires accurate […]

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