Outsource Market Research- a win-win situation?

Experts across the globe unanimously agree that having first-hand information about the reason for consumers in choosing your product or services is essential for a new business to take off. This information is even more important than the right equipment, financing, talent and experience. Therefore, market researchershold greaterimportance than anything else in the business. While […]

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Want to Grow Your Business Internationally? Learn these Important Tips

  When you have successfully built a loyal customer base inside your country, the very next step to keep your business growing will be to focus on the international market. Becoming a globally recognised company is an impressive accomplishment; isn’t it? However, every establishment is not ready for this challenge. Before a company begins, the […]

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Market Segmentation Based On Past Purchase

Division in the Marketplace: Segmentation is an essential way of dividing the market. It is an efficient technique too. Data reports show that segmented mails have a 50% greater efficiency rate than non-segmented email campaigns. Having said that, it must also be understood that b2b market segmentation isn’t that simple, it needs to be discussed […]

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5 Characteristic Features of a ‘B2B Agency’ That You Should Be On the Lookout For

Introduction: Bonny wanted Clyde. The only problem was Bonny knew no one named Clyde nor was in touch with any man at that time. Bonny decided to go on e-Harmony to search for the perfect ‘Clyde’. I wish searching for partners would have been that easy but sadly it is not. You cannot get good […]

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Increase Your Selling Potential by Investing In B2B Demand Generation

Introduction: If your boss one day asks for a new demand strategy, i.e. you have been tasked with the responsibility of creating demand for the goods/services your company specialises in, chances are, that your current b2b demand generation strategies aren’t working well. What would you do in such a situation? Would you propose to draft […]

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