January, 2013

What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on the requirement: • Demographics • Psychographics • Usage of products/services • Benefits sought • Brand Loyalty • Adopters- early vs later 2) B2B Segmentation: Here […]

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Make use of Retail Analytics to Achieve Business Success

Make use of Retail Analytics to Achieve Business Success Retail sector is one of the most prolific sectors contributing significantly to a country’s GDP. But, the retail industry has seen innumerable ups and downs due to the global economic crisis. The competitive market scenario has also had its effect where the profit margins are falling […]

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Posted in Data Analytics, Retail Analytics | No Comments »