February, 2015

OUTSOURCE OR NOT TO OUTSOURCE

OUTSOURCE OR NOT TO OUTSOURCE Outsourcing is not always healthy for the company. But again hiring an in house is always a costly and troublesome procedure. This brings in an option to choose when to outsource and when not. Big businesses prepare a strategy of outsourcing, since it is the strength to their growth, power […]

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Niche marketing via LinkedIn

Niche marketing via LinkedIn Marketing strategies are built and rebuilt to keep oneself outstanding as a company. Prediction of marketing trend and analysing the trend with new approach makes the entrepreneur a superior marketer.  And so the entrepreneurs are building their empire with the everyday innovation towards their approach. The trend has skipped from brick […]

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MARKET INTELLIGENCE, THE DNA OF YOUR BUSINESS?

MARKET INTELLIGENCE, THE DNA OF YOUR BUSINESS? Your business’s DNA a mysterious art? There was a time when market research was not given much importance. But as time changed, market research has become a vital part of business. The practice of gathering information has made to improve their decision making. To determine the scope or […]

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YET RISK HAS BROUGHT RECOGNITION

YET RISK HAS BROUGHT RECOGNITION Risk is more of an opportunity than of an obligation when it comes to the well-organised companies. The competitive differentiation takes a lap ahead when the organisation is aware of the risk they are taking. Investing in improvements continuously, focusing on built strategies, doesn’t feature a huge return. The entire […]

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HOW DO I KNOW WHAT HE THINKS?

HOW DO I KNOW WHAT HE THINKS? Yes, this is the exact question that comes to mind when you see a consumer puzzled between two products in a retail store. How does he choose between two brands? Will he even look at the new product that the brand has executed recently? Or will he go […]

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