February, 2016

TEXT MINING – STOP WORDS – A BRIEF INTRODUCTION

While going through a document, you must have come across words like ‘a, an, the’ which has a high frequency of occurrence but does not really bear any significance to the text in question. Agreed that the proper usage of nouns and pronouns are relevant in the formation of sentences and constructing proper language but […]

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TEXT ANALYSIS – DIFFERENTIATING BETWEEN MICROPINIONS AND MICRO-REVIEWS

Micropinion is nothing but expressing something in a very precise and communicative manner. For example, instead of saying, “The service staff at La Pourtlaes is extremely efficient. I had a wonderful time and experience at their hotel. I would like everyone to give this hotel a visit on their next visit to New York City”. […]

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Innovators Need Not Fear Failure

If we go by current trends, we would find that most of the companies play risk averse. They don’t want to take risks as they fear failure. According to them, failure could lead to terrible consequences and could cause a disruption of the entire economic mechanism including the working of the organization. However, the reality […]

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One step ahead with the finest Data Analytic Services

One of the most important testimonial, organizations instill within themselves is not only to understand their business, but to also drive their business forward.  Everyone has data, but the key question is: ‘How are you accessing, organizing and analyzing it against your goals to improve performance?’ Understand Your Goals: You must have clearly defined metrics […]

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GROWTH PLAN FOR SMEs

Businesses grow by fits and starts. You cannot expect a business to mushroom overnight. It takes pains for a business to make it big. There are certain businesses that don’t need advertising or brand building anymore. In fact the product advertises itself. However, for companies that have a localized presence, promotion and advertising to a […]

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