Information Support

5 Characteristic Features of a ‘B2B Agency’ That You Should Be On the Lookout For

Introduction: Bonny wanted Clyde. The only problem was Bonny knew no one named Clyde nor was in touch with any man at that time. Bonny decided to go on e-Harmony to search for the perfect ‘Clyde’. I wish searching for partners would have been that easy but sadly it is not. You cannot get good […]

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B2B Customer Profiling – Market Quotient – Best Rates in India

What Is Customer Profiling? Many companies struggle with core marketing and operations strategies simply because they have not got their ideal customer profile in order. Even start-ups that have millions in funding are somewhat unclear about how they should proceed. Marketing strategies involving b2b customer profiling involves nothing but getting your sales funnel in order […]

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How to Conduct Your Very Own Market Research

Research Is Costly: Time is scant and resources are scarce and at times it is just not possible to carry out all possible functions with the select resources available. In this blog we highlight a few steps on how you can conduct your own B2B market research. Although it is impossible to imitate the work […]

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Know Your Customers Better Through B2B Data Append Techniques

Understanding Your Customers: Today, only knowing that your customers buy from you is not enough. In order to know your customers well, you have to get within the very fabric of your customer. You have to see how he sees; hear how he hears, and talk how he talks, but most importantly think how he […]

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Market Segmentation – An Effective Technique to Ensure Buyer Division & Sale Conversion

Market Division – In Case of Products: Ever heard the story where the same quality of beer was being sold at two different prices, under two different brand names? One at $30 and the other at $10? Although the quality of beer bottled and packaged were the same, however, the markets and the customers were […]

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