Lead Generation

Market Segmentation Based On Past Purchase

Division in the Marketplace: Segmentation is an essential way of dividing the market. It is an efficient technique too. Data reports show that segmented mails have a 50% greater efficiency rate than non-segmented email campaigns. Having said that, it must also be understood that b2b market segmentation isn’t that simple, it needs to be discussed […]

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5 Characteristic Features of a ‘B2B Agency’ That You Should Be On the Lookout For

Introduction: Bonny wanted Clyde. The only problem was Bonny knew no one named Clyde nor was in touch with any man at that time. Bonny decided to go on e-Harmony to search for the perfect ‘Clyde’. I wish searching for partners would have been that easy but sadly it is not. You cannot get good […]

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Increase Your Selling Potential by Investing In B2B Demand Generation

Introduction: If your boss one day asks for a new demand strategy, i.e. you have been tasked with the responsibility of creating demand for the goods/services your company specialises in, chances are, that your current b2b demand generation strategies aren’t working well. What would you do in such a situation? Would you propose to draft […]

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B2B Customer Profiling – Market Quotient – Best Rates in India

What Is Customer Profiling? Many companies struggle with core marketing and operations strategies simply because they have not got their ideal customer profile in order. Even start-ups that have millions in funding are somewhat unclear about how they should proceed. Marketing strategies involving b2b customer profiling involves nothing but getting your sales funnel in order […]

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Know Your Customers Better Through B2B Data Append Techniques

Understanding Your Customers: Today, only knowing that your customers buy from you is not enough. In order to know your customers well, you have to get within the very fabric of your customer. You have to see how he sees; hear how he hears, and talk how he talks, but most importantly think how he […]

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