customer service

Increase Your Selling Potential by Investing In B2B Demand Generation

Introduction: If your boss one day asks for a new demand strategy, i.e. you have been tasked with the responsibility of creating demand for the goods/services your company specialises in, chances are, that your current b2b demand generation strategies aren’t working well. What would you do in such a situation? Would you propose to draft […]

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Know Your Customers Better Through B2B Data Append Techniques

Understanding Your Customers: Today, only knowing that your customers buy from you is not enough. In order to know your customers well, you have to get within the very fabric of your customer. You have to see how he sees; hear how he hears, and talk how he talks, but most importantly think how he […]

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Barriers to Market Research – How Professional Firms Can Help You

B2B market research – An Introduction: B2B market research is vastly different from B2C market research and both present their own unique challenges. Eventually both kinds of research are partaken to evolve business strategies.  In this regard market research typically falls into two broad categories namely qualitative research and quantitative research. Quantitative research requires accurate […]

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Market Segmentation – An Effective Technique to Ensure Buyer Division & Sale Conversion

Market Division – In Case of Products: Ever heard the story where the same quality of beer was being sold at two different prices, under two different brand names? One at $30 and the other at $10? Although the quality of beer bottled and packaged were the same, however, the markets and the customers were […]

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Do You Need Your Very Own Mailing-List?

Have a Mailing List of Your Own The standard method of developing a mailing list is by catching the names and email addresses of everyone who purchases a service or reveals interest in your product or commodity. Compilation of such information would result in a mailing list of your own. Enlarging and Enhancing Your E-mail […]

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