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The Heightened Relevance Of Twitter In The 2016 US Presidential Election

Election 2012: 2016 is not the first time that Twitter has been cited as being relevant for elections. Back in the year 2012, the U.S. presidential election was known as the “Twitter Election”, and for good reason; never before had so many tweets been exchanged prior to an election. In fact a blog was published […]

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Data Landscaping & It’s Uses In Business

Numbers are a hassle! “Figuring out what you can do with data is better than figuring out what the data can do for you.” Data is nothing but the collection of information, aggregated and assembled in various shape and form that embody different things. The purpose and definition of data is varied but the common […]

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Research Shows That CEOs Should Not Adhere To Company Culture

Several companies claim that they want to adhere to a specific kind of company culture. Wikipedia defines company culture as encompassing “values and behaviors that contribute to the unique social and psychological environment of an organization”. Investopedia defines company culture as, “the beliefs and behaviors that determine how a company’s employees and management interact and handle outside […]

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The Sleep Body Clock Rhythm And The Associated Myths

Introduction: The time and pattern of sleep has often been a topic of much debate according to Outsource Market Research India Company Market Quotient. A lot has been said and written about it. A LOT. But most of it is hearsay. There are a number of superstitions with regards to sleep. Locals living in Indian […]

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DISRUPTIVE VS INCREMENTAL INNOVATION

INTRODUCTION: According to Business research outsourcing company Market Quotient, a theory often popularized in recent times following the success of Uber, Theranos, etc is that innovations have to be disruptive in nature. Disruptive innovation makes us think of the advent of the transistor, light bulbs, Google and the like. Nonetheless, innovations are not always disruptive, […]

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