Industry

B2B Demand Generation Coupled With Predictive Modelling Yields Rich Dividends

  Usefulness of Demand Generation: The world of marketing has undergone a dynamic change, and the event marketer and demand generation specialists need to accept and embrace the change. More so, they should be aware of essential tools that allow them to customize events, connect with prospects and achieve additional marketing objectives. Demand generation encompasses […]

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Market Segmentation – An Effective Technique to Ensure Buyer Division & Sale Conversion

Market Division – In Case of Products: Ever heard the story where the same quality of beer was being sold at two different prices, under two different brand names? One at $30 and the other at $10? Although the quality of beer bottled and packaged were the same, however, the markets and the customers were […]

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Information Entry Services – Processing, Conversion & Online/Offline Information

Introduction: The Information Entry Service provided by numerous data processing companies is vital for any business whether it is big or small. It helps increase an organisation’s activities and conserve valuable time, cash and effort. The quick and precise data entry services provided by the experienced and proficient staffs of data entry companies ensures high […]

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Business Research – Evidence Does Matter

The Geocentric Model: Unsubstantiated estimations by ancient civilizations led to the origin of an erroneous conjecture. The conjecture goes like this: The heavenly bodies, the Sun, the Moon and the stars all revolve around the Earth. This model, known as The Geocentric Model was popular across several civilizations including that of Aristotle & Ptolemy. The […]

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DISRUPTIVE VS INCREMENTAL INNOVATION

INTRODUCTION: According to Business research outsourcing company Market Quotient, a theory often popularized in recent times following the success of Uber, Theranos, etc is that innovations have to be disruptive in nature. Disruptive innovation makes us think of the advent of the transistor, light bulbs, Google and the like. Nonetheless, innovations are not always disruptive, […]

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