Marketing

B2B Demand Generation Coupled With Predictive Modelling Yields Rich Dividends

  Usefulness of Demand Generation: The world of marketing has undergone a dynamic change, and the event marketer and demand generation specialists need to accept and embrace the change. More so, they should be aware of essential tools that allow them to customize events, connect with prospects and achieve additional marketing objectives. Demand generation encompasses […]

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DISRUPTIVE VS INCREMENTAL INNOVATION

INTRODUCTION: According to Business research outsourcing company Market Quotient, a theory often popularized in recent times following the success of Uber, Theranos, etc is that innovations have to be disruptive in nature. Disruptive innovation makes us think of the advent of the transistor, light bulbs, Google and the like. Nonetheless, innovations are not always disruptive, […]

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Trends In Grocery Shopping!

We have seen a drastic change in the consumer packaged goods industry, which has defined itself digitally. We have seen the revolution which is more of silent evolution in the global market. Lines between the real and virtual worlds are blurring. Shoppers are harmonizing to the benefits of digital retail settings and they have begun […]

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Mobile Apps Need Market Research, ASWELL

The success story of app business has shown a promising rise in the coming years. It has a steeping rise in its graph. The turning point has showed an impressive stab of USD 12 billion in the year 2012, where more than 45 billion apps were downloaded by the customers. This is not just a […]

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Market Research in Wearable Technology

In the industry of wearable technology, various applications are looked upon. To discuss about the scope that Market Quotient can target, we have chosen these few applications: Healthcare and Medical –The healthcare sector which includes the fitness, wellness or the medicals dominated as the wearable electronics business powers is estimated to increase from $20 billion […]

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