Market Research

How to Conduct Your Very Own Market Research

Research Is Costly: Time is scant and resources are scarce and at times it is just not possible to carry out all possible functions with the select resources available. In this blog we highlight a few steps on how you can conduct your own B2B market research. Although it is impossible to imitate the work […]

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Barriers to Market Research – How Professional Firms Can Help You

B2B market research – An Introduction: B2B market research is vastly different from B2C market research and both present their own unique challenges. Eventually both kinds of research are partaken to evolve business strategies.  In this regard market research typically falls into two broad categories namely qualitative research and quantitative research. Quantitative research requires accurate […]

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What Does 2017 Holds For the Market Research Industry?

Introduction: With individuals in the workplace, clients, customers and business leaders, there is a renewed interest in doing things differently. Thinking or acting differently signifies innovation. There have been ideas that have been floating around as far back as early 2014 which have not seen the light of day. Putting innovation to the fore, effective […]

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Research Shows That CEOs Should Not Adhere To Company Culture

Several companies claim that they want to adhere to a specific kind of company culture. Wikipedia defines company culture as encompassing “values and behaviors that contribute to the unique social and psychological environment of an organization”. Investopedia defines company culture as, “the beliefs and behaviors that determine how a company’s employees and management interact and handle outside […]

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Strategic Evaluation – Competitive Analysis And The Marketing Plan

Synopsis: It is often said that you should keep your friends close and your enemies closer. Nothing could be further from the truth. The same logic could be applied to business too. This leads us to the context of competitive analysis. Definition: Competitor analysis is nothing but analyzing your competitor’s strategy so that you always […]

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