Marketing Analytics

Barriers to Market Research – How Professional Firms Can Help You

B2B market research – An Introduction: B2B market research is vastly different from B2C market research and both present their own unique challenges. Eventually both kinds of research are partaken to evolve business strategies.  In this regard market research typically falls into two broad categories namely qualitative research and quantitative research. Quantitative research requires accurate […]

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B2B Demand Generation Coupled With Predictive Modelling Yields Rich Dividends

  Usefulness of Demand Generation: The world of marketing has undergone a dynamic change, and the event marketer and demand generation specialists need to accept and embrace the change. More so, they should be aware of essential tools that allow them to customize events, connect with prospects and achieve additional marketing objectives. Demand generation encompasses […]

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Business Research And Healthcare Industry – A Marriage Of Sorts

Introduction To Healthcare A lot has been said and published about health, both online as well as in the form of manuscripts and books. In fact, health is so strongly related to happiness and human order that ancient philosophers like Aristotle and Avicenna devoted a large part of their work to these concepts. With the […]

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DISRUPTIVE VS INCREMENTAL INNOVATION

INTRODUCTION: According to Business research outsourcing company Market Quotient, a theory often popularized in recent times following the success of Uber, Theranos, etc is that innovations have to be disruptive in nature. Disruptive innovation makes us think of the advent of the transistor, light bulbs, Google and the like. Nonetheless, innovations are not always disruptive, […]

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TEXT ANALYSIS – DIFFERENTIATING BETWEEN MICROPINIONS AND MICRO-REVIEWS

Micropinion is nothing but expressing something in a very precise and communicative manner. For example, instead of saying, “The service staff at La Pourtlaes is extremely efficient. I had a wonderful time and experience at their hotel. I would like everyone to give this hotel a visit on their next visit to New York City”. […]

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