Know Your Customers Better Through B2B Data Append Techniques

Understanding Your Customers: Today, only knowing that your customers buy from you is not enough. In order to know your customers well, you have to get within the very fabric of your customer. You have to see how he sees; hear how he hears, and talk how he talks, but most importantly think how he […]

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Barriers to Market Research – How Professional Firms Can Help You

B2B market research – An Introduction: B2B market research is vastly different from B2C market research and both present their own unique challenges. Eventually both kinds of research are partaken to evolve business strategies.  In this regard market research typically falls into two broad categories namely qualitative research and quantitative research. Quantitative research requires accurate […]

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B2B Demand Generation Coupled With Predictive Modelling Yields Rich Dividends

  Usefulness of Demand Generation: The world of marketing has undergone a dynamic change, and the event marketer and demand generation specialists need to accept and embrace the change. More so, they should be aware of essential tools that allow them to customize events, connect with prospects and achieve additional marketing objectives. Demand generation encompasses […]

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Market Segmentation – An Effective Technique to Ensure Buyer Division & Sale Conversion

Market Division – In Case of Products: Ever heard the story where the same quality of beer was being sold at two different prices, under two different brand names? One at $30 and the other at $10? Although the quality of beer bottled and packaged were the same, however, the markets and the customers were […]

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