B2B Segmentation

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Content marketing is the new trend of digital marketing and it is expected to play an even bigger role in 2016. Developments in creative, publishing and targeting technology have made content formation increasingly accessible for all marketers. Content has become the new SEO. The world of marketing has changed dramatically for people who are running […]

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What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on the requirement: • Demographics • Psychographics • Usage of products/services • Benefits sought • Brand Loyalty • Adopters- early vs later 2) B2B Segmentation: Here […]

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