business research

Market Segmentation Based On Past Purchase

Division in the Marketplace: Segmentation is an essential way of dividing the market. It is an efficient technique too. Data reports show that segmented mails have a 50% greater efficiency rate than non-segmented email campaigns. Having said that, it must also be understood that b2b market segmentation isn’t that simple, it needs to be discussed […]

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Digital Marketing 2017 – Upcoming, Emerging & Prevalent Trends

The Digital Media: Digitalization should come as no surprise. With the advent of emerging marketing trends it was inevitable that internet media would play a pivotal role. Internet has emerged as a platform for learning, socializing, and transacting business. In fact, internet has made our life much simpler by offering us a variety of products […]

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What Does 2017 Holds For the Market Research Industry?

Introduction: With individuals in the workplace, clients, customers and business leaders, there is a renewed interest in doing things differently. Thinking or acting differently signifies innovation. There have been ideas that have been floating around as far back as early 2014 which have not seen the light of day. Putting innovation to the fore, effective […]

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Business Research And Healthcare Industry – A Marriage Of Sorts

Introduction To Healthcare A lot has been said and published about health, both online as well as in the form of manuscripts and books. In fact, health is so strongly related to happiness and human order that ancient philosophers like Aristotle and Avicenna devoted a large part of their work to these concepts. With the […]

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Business Research – Evidence Does Matter

The Geocentric Model: Unsubstantiated estimations by ancient civilizations led to the origin of an erroneous conjecture. The conjecture goes like this: The heavenly bodies, the Sun, the Moon and the stars all revolve around the Earth. This model, known as The Geocentric Model was popular across several civilizations including that of Aristotle & Ptolemy. The […]

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