Cluster Analysis and Market Segmentation

What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on the requirement: • Demographics • Psychographics • Usage of products/services • Benefits sought • Brand Loyalty • Adopters- early vs later 2) B2B Segmentation: Here […]

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Top Market Research Companies

Top Market Research Companies Here, we have listed some of the top market research, scientific research and other marketing and advertisement companies having presence in India: AARKSTORE ENTERPRISE Access Market Research ACCLAIM SURVEYORS & SERVICES PRIVATE LIMITED ACNIELSEN ORG-MARG PRIVATE LIMITED Ananda Super Market ARANCA (MUMBAI) PRIVATE LIMITED Arrow Market Research Services Asian Clinical Trials […]

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