consumer segmentation

What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on the requirement: • Demographics • Psychographics • Usage of products/services • Benefits sought • Brand Loyalty • Adopters- early vs later 2) B2B Segmentation: Here […]

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