lead generation

How to Convert Cold Leads into Prospective Clients?

Online marketers always preach the benefits of warm and qualified leads over cold leads. But what are warm and qualified leads and how do they apply to online marketing? you know what counts at the end of the day are your leads and how effectively you’re able to turn them into prospective customers if you […]


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Top Challenges of B2B Digital Marketing

Today, B2B marketers are using new digital marketing tools for various purposes including lead generation, customer acquisition and thought leadership. for B2B marketers as part of their marketing tools makeup, content marketing gets top priority. social media, email marketing, and mobile marketing are other important components. Everyone, who is operating in the B2B marketing space […]

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Lead Generation – Marketable Efforts – Baby Steps

Introduction: Very definitive details to those who are concerned about the marketing efforts at their company are the baby steps that they must take. Oftentimes it is found that companies make a lot of improvisations or none at all. And when the dice rolls too often toward a dead lead a kind of stagnancy sets […]


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Lead Generation Outsourcing By Web research company

Introduction – A Hypothetical Scenario Not so long ago, companies relied on word of mouth promotion according to Web research company Market Quotient. Such is not the case today. Advanced technology through globalization and liberalization has brought the world closer together. With the help of a hypothetical scenario, let us delve down the recesses of […]

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