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Content marketing is the new trend of digital marketing and it is expected to play an even bigger role in 2016. Developments in creative, publishing and targeting technology have made content formation increasingly accessible for all marketers. Content has become the new SEO. The world of marketing has changed dramatically for people who are running […]

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INNOVATION AND PHARMACEUTICAL INDUSTRY

What is innovation? It is a copy and a redoing of a product in a newer way. Generic pharmaceutical industries know how to best use it the word “innovation”. Upon every innovation you can introduce a patent right which leads to a product’s strength in the market. But with expiration of patent right there remains […]

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CELEBRATION Has Begun!

Halloween over! Market Quotient wishes you a happy Halloween and with this starts the preparation of winter celebrations. The latest survey showed that 85% usually enjoy chocolate, while 9% rarely eat chocolate.  And 2% never prefer chocolate.  Chocolate has always played a great role for every celebration in global market. Apart from the specific brands, […]

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The Attraction of Millennial generation!

Millennial generation, better known as the Generation Y(born in 1980-2000),is the first generation to give some wonders to modern technology. This wonders were never bound to a certain industry. From software to gadgets, to car and its accessories, the influence of millennial knowledge is expressed. For this generation, technology is a trend. A strong preference […]

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INDUSTRY THAT REQUIRES US: Digital Advertisement!

  As we see, the digital video advertisement is promulgating the online advertising industry; it has begun to reshape the digital ad market. With this we find, fraudulent bot traffic. This is when arrived the new viewability technology with the advertisement model known as “viewable impressions”. Market Quotient have showed it’s prompt research work (which […]

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