segmentation research

What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on the requirement: • Demographics • Psychographics • Usage of products/services • Benefits sought • Brand Loyalty • Adopters- early vs later 2) B2B Segmentation: Here […]

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Do You Know Who Your Customers Are?

Do You Know Who Your Customers Are? This remains as a universal truth that consumers are God. So, the picture that prevails in the industry is that every marketer is busy in trying to figure out statistics about the consumers. But do these endeavors give sure shot answers to questions like – who are these […]

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