Techniques used in Market Research

Techniques used in Market Research

Market Quotient uses the following techniques for conducting market research:-

• ANOVA/ANCOVA
• Association Analysis
• Canonical Correlation
• CHAID
• Cluster Analysis
• Conjoint Analysis
• Cross-Tabulation
• Discriminant Analysis
• Factor Analysis
• Linear Regression
• MANOVA/MANCOVA
• Markov Chains
• Multidimensional Scaling
• Neural Nets
• Non linear Regression
• Structural Equation Modeling
• Time series Analysis

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