The ‘Ad Swap’ Phenomena:
Here is a little pre-owned method you can implement to develop your subscriber list for no additional expense. I call it “utilizing customers to make subscribers” like much in the context of “using money to make money”.
This basic list building formula can be summed up in two words: ad swap.
Cross Endorsement or Cross Promotion:
Under normal circumstances, you trade advertisements with other eZine publishers, ideally of the exact same newsletter size or larger. You broadcast the eZine publisher’s advertisement to your subscriber list while the eZine publisher backs your advertisement to his list. This process is known as cross-endorsing or cross-promoting as each of you would be exposed to a new set of subscribers.
Your advertisement’s objective should be to obtain as large a customer base as possible from the other eZine publisher’s subscribers list.
Outcome and Advantages of Cross Endorsement:
- This method does not need cash, which indicates it can be done for free. And the return of subscribers? Infinite!
- This process can be implemented with just one eZine publisher because his subscribers who are also your subscribers can now subsequent within the boundaries of your newsletter.
- Perform advertisement swaps with as many eZine publishers as possible and quickly, you will have a huge newsletter of your very own– built totally free.
Generally, you trade advertisements with other eZine publishers, preferably of the exact same mailing list size or bigger. You broadcast the eZine publisher’s ad to your mailing list while the eZine publisher backs your advertisement to his list. In consequence, you are actually cross endorsing or cross promoting each other and providing to each other’s mailing list.
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