Competitive Intelligence

Competitive Intelligence (CI) is a tool that allows business organizations to assess their market positioning, risk mitigation, competitor analysis, product development, and so on. Precisely, this tool helps the business strategists to make decisions for their organization.

Competitive Intelligence (CI) is vital for businesses as it informs strategic decisions, minimizes risks, and identifies opportunities. By analyzing competitors, market trends, and customer preferences, CI aids in strategic planning, risk mitigation, innovation, and effective marketing. It guides market entry and expansion, pricing strategies, product development, and resource allocation, ensuring competitiveness. CI is also crucial for M&A evaluations, legal compliance, and continuous improvement, allowing businesses to adapt and thrive in a competitive marketplace.

At Market Quotient, we work with the best team that implants a competitive environment in the organization’s behaviour so that it can build a strong customer base that is competitive enough and can establish the organization as a popular brand. We always keep our clients updated about their competitors and the types of activities and strategies they are implementing.

Our Featured Competitive Landscape Analysis services include

  • Competitor Profiling
  • Competitive Benchmarking
  • Company Analysis & Profiling
  • Product & Pricing Research
  • Brand Tracking & Research
  • Need/Gap Analysis
  • Social Media Analysis

Related Offerings

Explore some of our related services here:

Business Intelligence

Business Plan Development

Industry and Market analysis

Information Support Service

FAQ on Competitive Intelligence

  • To better understand competitors’ strengths and weaknesses
  • To monitor competitors’ products & Services,
  • To understand advertising and brand platforms
  • To cover social media penetration

Competitor profiling is a significant part of the competition analysis. It consist of finding and processing data about competing businesses or products in order to generate the key information about them, enabling to make the right decision.

Competitive benchmarking is actually the process of comparing your products, services, processes and practices to a direct competitor using standard measurements.

Company analysis is nothing but a process carried out by investors to evaluate securities, collecting info related to the company’s profile, products and services as well as profitability. This is also referred as ‘fundamental analysis.’

Studying prices aim to discover what customers are willing to pay for a particular product or a service, and by doing so, determine the optimal price point to maximize profit, revenue or market share. This also determines how any organization can increase revenues and profit margin by increasing or decreasing prices.

Brand research is assisted with the creation, development, and strengthening of brands. Using various sources, like social media, researchers can uncover a range of insights.