Data Collection

Market Quotient has considerable knowledge on all the mainstream niches of market research data collection methodologies that include both Quantitative as well as Qualitative aspects.

Data Collection Includes

Qualitative Research

  • Focus group discussions, mini-groups, expert groups
  • In-depth interviews
  • Mystery Shopping /Diary studies
  • Product Placements, Product Test Services
  • Usability Testing on various proto-types
  • User Research & Ethnography research encounters
  • Central location tests (CLT) / Hall tests

Quantitative Research

  • Computer aided personal interviews (CAPI)
  • Computer aided telephonic interviews (CATI)
  • Computer aided Web interview (CAWI)
  • Email/Web Based
  • Face to Face Interviews (F2F); Personal Interviews
  • Pen & Paper work

Fieldwork Capabilities

We work through a network of field survey agencies which are specialized in undertaking fieldwork for various market and social research projects. This serves a dual advantage – planning, execution and QC is done by experienced field personnel who have all worked for long periods in some of the top commercial research agencies.

In field research, we have data collection expertise in-


  • USA, UK, Australia, Europe, Hong-Kong, Middle East, Singapore, China, India

Target Audience

  • Business & Consumers

Type of Business

  • IT & ITES, Retail, Health Care, Media, Manufacturing, Automotive, Oil & Gas and others

Related Offerings

Explore some of our related services here:

Market Research

Survey Programming

Survey Analytics

Open Ended Coding

FAQ on Data Collection

Data collection is a method of gathering information using primary or secondary sources or both, depending upon the urgency of research.

The most common method is through surveys done by questionnaire design. This can happen in online or offline mode. Others forms include Case Studies, Checklists, Observation, etc.

Primary data collection can be done using a number of ways like interviews, surveys, focus groups, observation and experiments.

  • Government Publications
  • Trade Journals
  • Public Records
  • Business Magazines
  • Company Reports
  • Textbooks
  • Encyclopedias
  • News & Review Articles
  • Social Media