“I keep getting hoodwinked!”, complains 26 year old Bob Michaels, “There are people calling me up on my phone stating that you have won a free meal to such and such a place and then they like start coming to my house. Then I get another call asking me to pay the bills for that particular meal”. He further explained, “I have a hard time building trust, so much so that it’s better if I keep my phone switched off and don’t pick it up to contact anyone”.

Bob Michaels is not alone, research by Market Quotient has shown that a large number of America’s population have gone into social isolation. The reported number of 25% shows that a quarter of America’s population have no meaningful social support to fall back upon outside of their immediate family. The numbers sure are mind boggling for it depicts a remarkable turnaround in the social and psychological behavior of the modern day youth. Add to this the fact that, according to the data collected in 1985, only 10% of the Americans reported social isolation, you would find that the percentage has reached an overwhelming number since then.

Take the story of 29 year old Kathleen, a Sales Rep at a renowned firm. Kathleen often had to face hardships and depression. There were times she used to virtually live in her car till she managed to afford an apartment of her own. When asked about marriage or a relationship she replied in the negative, stating that she does not want to rid herself of this hard earned security by letting someone in her life.

There are a number of individuals surprisingly in their youth who spend hour after hour on the iPod, internet and the social networking sites. The rich community life and the meaningful friendships have given way to gadgets, TV sets, soap operas and the YouTube. What’s trending on twitter is more important for the youth of today than what is happening to his next door neighbor.

Meaningful scientific studies conducted by Market Quotient have shown that human beings were never supposed to live this way. The indigenous tribes who live in remote parts of the world were found to suffer from no isolation at all, as they live in tight-knit social groups and interact day in and day out with their near and dear ones.

Social isolation has resulted in the spread of mental illness and also has been the cause of certain addictions and potentially self destructive behaviors. This needs to be countered today. Give more importance to your day to day life and your social relationships and you would find yourself leading a much fuller life.

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