Case Study: New Zealand's BIG FOUR BANK
Business Intelligence Solution for Strategic Growth
-
Project Brief
The company is one of New Zealand's big four banks and has been operating in the country since 1981. BNZ required targeted information for strategic business planning and client targeting within the banking and financial services sector.
-
Approach
- Target Identification: Market Quotient employed specific criteria, including revenues, employee size, and location coverage, to compile a comprehensive list of potential target companies.
- Client Collaboration: The company had the opportunity to choose specific companies from the long list based on their preferences.
-
Solution Delivered
For the selected companies, Market Quotient provided detailed business intelligence reports encompassing:
- Company Overview: Background and historical context.
- Entity Structure: In-depth analysis of the organizational structure.
- Management Team: Profiles of key executives and decision-makers.
- Products/Services: Comprehensive information about offerings.
- Customers: Identification of target customers and market segments.
- Competitor Analysis: In-depth examination of competitors within the industry.
- Social Media Penetration: Assessment of the company's online presence.
- SWOT Analysis: Evaluation of Strengths, Weaknesses, Opportunities, and Threats.
