Market Research

Market Research is one of the key factors needed to maintain competitiveness over competitor. It is an effort by organizations to gather information about their target markets. Also known as industrial research, this process encompasses both the qualitative and quantitative techniques. In other words, market research is considered as the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods. This supports a business or a firm in continuing to enjoy a stable position and stay ahead of its competitors irrespective of market condition and consumer behavior. This also guides executives to make strategic decisions based on market research results on market size and market needs.

As a top market research company, we keep ourselves updated with considerable knowledge on all the mainstream niches of market research. We use a variety of tools in market research, such as Statista, SurveyMonkey, Google Trends, Qualtrics, and Nielsen, to provide the best value and comprehensive insights to our clients. We also offer online panels that help our clients to meet their needs.

There has been a growing demand for secondary market research or online research due to it various benefits. With the help of published data and information, one can draw inferences if properly analysed. This process is also relatively cheap and quick and can be used as a stand-alone form of research or to complement primary research.

Some of our recent research projects include:

  • Web Server Study- Brand Awareness & Customer Satisfaction Study
  • School Study- Understanding the various admission procedure and identify the effectiveness of “Mobile Interface”, post pandemic
  • Storage Future Research- Study on hardware budget, spending focus and new technology adoption
  • Virtualization Study- Understanding server virtualization technology
  • Study of Electromechanical & Pneumatic technology- Identifying the CSAT level of end users
  • CITGO Reputation Research- Study of Citgo’s reputation among the general public of NYC
  • Arabic Opinion Poll- Socio-economic study among the national & expatriates of the Gulf Countries

Main Areas of Market Research

Market Analysis

This involves assessing the overall market landscape, including market size, growth potential, and trends.

Consumer Insights

Understanding consumer behavior, preferences, and motivations to tailor products and services effectively.

Competitive Intelligence

Analyzing competitors, their strengths and weaknesses, and identifying opportunities for differentiation.

Product and Innovation Research

Gathering insights to inform product development and innovation strategies.

Marketing and Advertising Effectiveness

Measuring the impact of marketing efforts, advertising campaigns, and branding strategies.

Market Expansion and Entry Strategy

Researching new markets, regions, or demographics to guide expansion and entry decisions.

Service Includes

Explore our main services in this space:

Data Collection

Survey Programming

Survey Analytics

Open Ended Coding

FAQ on Market Research

  • Market Segmentation
  • Product Testing
  • Advertising Testing
  • Satisfaction and Loyalty Analysis
  • Brand Awareness and Reach
  • Pricing Research

There are two main types of market research: Primary Research (known as ‘Field Research’) and Secondary research (‘desk research’). In primary research first hand data has to be collected and in secondary research, we gather existing data that has already been produced.

If you want to keep up with the latest market trends and gain a competitive edge in the business market, market research is your answer. in reaching out to your target audience and increasing your sales, understanding market research and using it to your advantage is vital.

Every organizations use market research to stay and win the race.

They gather and analyze data on consumers and competitors. Market research analysts also study market conditions to examine potential sales of a product or service.

Market research is majorly concerned with markets, while on the other hand marketing research is concerned mostly about marketing processes.

According to the BLS, market research analysts earn a median salary of $62,560. while the lowest-paid earned $33,950, while the best-paid earned $121,720.