If you are a Software as a Service (SaaS) company with a perpetual hunger for business sales leads, then following the social media norms should be your ultimate requisite. For an effective business venture, prospects need to be chased down, tackled, and persuaded tactfully to convert them to customers. Before we proceed further, ask yourself a few questions, why social media is so voguish and crowded today? Why is there an escalating stride for social media marketing tactics, social media channels, social media managers and social media icons for over a decade now? There’s must be some reason behind it, Right? Remember if lead generation is your objective, social media need to be explored smartly. All you need to do is develop a grip over the correct mechanism and what results out are cost-effective sales leads through LinkedIn, Facebook, Instagram, Twitter and many more to build your effective sales pipeline.

Why Social Media for Lead Generation?

• Social media marketing has reduced lead generation costs for most businesses
• Revenue has increased by 44% of businesses when they utilized social media for lead generation
• Over 90% of marketers claimed that their social marketing efforts greatly increased their brand’s exposure (Brand Awareness)
• More than 60% of marketers who have been using social media for over a year or more still see improved search engine rankings
• Over 50% of marketers claimed that taking the time to develop relationships with consumers through social media showed positive results in sales
• Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing
• About 60% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week

What Is Software as a Service (SaaS) Company?

A SaaS company allows its users to access an online application, through the media of servers, databases, and software. At present, the United States is thriving with more than 9700 SaaS start-ups. These businesses’ main job is to develop and update the product all from one central location. SaaS businesses have immediate access to an unrestricted global market and can grow without raising product delivery costs. The catered product is then a software product hosted by a central provider and propounded to its customers through the internet. A SaaS service allows the consumers the usage of the online website from a web or mobile browser, without downloading or installing a copy of the application. These software service providers through the internet have plonked its trademark in the industry for over a decade now, from the likes of Google, Adobe, Shopify, Microsoft, Hubspot, Dropbox, Salesforce, Veeva system & many others. So, a SaaS company has software that is developed by them & then is sold to other companies as a part of service, hosted by the company who is selling for bolstering the productivity of the company who is buying the product.

Quick Facts :

• SaaS market is anticipated to grow at a compound annual growth rate (CAGR) of over 20%; with many likely to go public in the next 5 years.
• SaaS offerings are easy to use since they entail the best practices and samples inside it. Users are entitled to the usage of concepts and test the software functionality or a new release feature in advance. Also, there are chances of more than one instance with different versions and smooth migration. SaaS offerings are applicable even to vast environments, for users to test the software before buying it.
• SaaS puts a bar on software piracy and illegal distribution of software. It will not only increase the profit of the sellers but can also increase the profit for real users.
• SaaS functions on many sectors – Customer resource management (CRM), Enterprise resource planning (ERP), Accounting and invoicing, Project management, Web hosting, and e-commerce, tracking tools, Data Management and more.

What are the Advantages of a SaaS Company?

• Strong network security
• Better collaboration  with customers
• Additional features guaranteed
• No need to install a copy of the application
• Enables automating internal functions more efficiently
• Relatively cheaper than custom solutions
• 24×7 availability
• Use as needed on a subscription basis – usually monthly or annually;
• No expense on hardware deployment
• Many more …

Why is Lead Research Important for a SaaS Company?

SaaS companies always approach online marketing in a more specialized manner. Besides driving traffic and generating leads at their website, marketers also have the task of qualifying the leads to determine how ready are they to buy so as to make the sales funnel smoother and thereby increase conversions. Techniques like buyers’ profiling, lead scoring, search engine optimization, email marketing are efficient marketing and sales process. In terms of lead research, LinkedIn plays a significant role in a SaaS business for prospect generation.

Powerful Lead Generation Strategies for SaaS Companies

Every major source of traffic is different in terms of how quickly it can generate leads and the potential return on investment (ROI). Some of the possible ways of generating leads by a SaaS company are as below:

• Design a marketing channel mix that makes sense for your business
• Develop the most cost-effective lead generation channel
• Create micro tools, e-books or white papers
• Build a network effect on the product
• Work with complementary SaaS products and build a relationship with partner companies to help each other
• Nurture leads through proper engagement
• Explore pipeline marketing to optimize the entire marketing funnel
• Maintain a healthy marketing ecosystem- through SEO, SEM, content marketing, blogging, advertising, sales development, etc.
• Develop strategies on display ads, landing pages, and meetups
• Incorporate smart email marketing process
• Arrange referral schemes and loyalty programs

Conclusion

Market Quotient, a renowned marketing consultant have proven its worth by providing extensive business research to our SaaS clients around the world through our various range of services. We help you generate quality leads for your company, through all social media channels, with special focus being on LinkedIn for B2B clients. So in order to make the most out of your social media marketing strategy, consult us today only, at contact@marketquotient.com