Looking at Analytics through the Google Glasses

Looking at Analytics through the Google Glasses

Tech-lovers all over the world are presently very excited about the latest innovation in the world of technology – Google Glass. This device is basically very similar to a computer in the shape of a normal pair of glasses, that is, it can be worn by people as an eye-wear and carried anywhere anytime. It consists of a tiny block of glass, attached to a typical spectacle frame, over the right eye that shows the usual computer screen with various commands. It does everything that modern electronic devices are expected to do: click images, shoot videos, access information on anything that comes in the path of vision, communicate with others, generate maps and do almost any function that can be commanded by the voice of the carrier.

The gadget is yet to enter the market though. Google is still in the process of testing its usability in the real world. It has picked out one thousand American citizens as the sample of the experiment. The features of the Google Glasses have made many people feel insecure about the little privacy that’s left in human life. Businesses that run on mass sharing and interactions, like restaurants and cinemas, feel threatened and are apprehensive about the consequences of this device. The repercussions of the fear among these firms are so much so that many of them have banned the usage of these glasses in their premises. There are also the problems of e-traffic and the mammoth amounts of data to be generated by this invention.

With everyone checking out everyone’s life details, the amount of data to be handled by the airwave-spectrums shall become alarmingly huge. And with that, the demand and the task of analysts will also become staggeringly high. There is also likely to be a staggering increase in the quantity of personal data once there are patterns discovered for human appearances, physical features, preferences, postures, gestures, tastes, emotions, behaviours et al. In fact, there might come up whole new professional fields such as Behavioural Analytics or Social Analytics or Personal Analytics…. and the list goes on. Daniel Benton, head of the search team of Salmat Digital, jots down the possible scenes in the future data analytics:
• “Glass data being used to determined the colours that a user responds to / has a greater affinity with
• Using these data points it would be possible to infer the creative / topics / brands that resonated with the wearer and to then use this data (likely aggregated) to improve online display and search targeting. As a marketer I personally would welcome the ability to target relevant online advertising to users who had expressed interest in a client’s category offline.
• Glass being used to map offline relationships and influence through the use of facial recognition databases e.g.: like Polar Rose (acquired by Apple in 2010).”

Well, it is yet to see exactly of what good use the Google Glass shall be. What-so-ever, let’s wish it isn’t put into any bad use. For, only history knows how often Science and Technology have been misused by the mankind.

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