Earlier it was enough to have a great product only to have a successful business. But now, within the past few years, things have changed drastically. Now, there are a lot of competitions in the marketplace and therefore, it is now important to understand inbound marketing and its implementation.
An approach focused on attracting customers through content and interactions that are relevant and helpful is known as inbound marketing. There is no interruption. Potential customers find you through channels like blogs, search engines, and social media through inbound marketing. Potential customers or leads never come easy and converting them into sales is a huge task. This requires additional help to produce an effective strategy for your business to get sales leads.
1. Use Social Media to promote your marketing campaign
Social media is a great way to find someone new, who will be interested in your product. Research shows that up to 90% of B2B buyers are influenced by social media to make a decision. Thus, you need to choose an appropriate business platform. Facebook, Twitter, LinkedIn, Instagram are important ones you can pick. Here, you can share information that your potential buyers want to know or are interested in.
- Write Blog regularly on your website
B2B businesses that have the blog on their website receive 67% more leads, statistics say. Through this, you can educate and answer the questions about industry, product or service that you provide. Blogs can drive considerable amounts of traffic and lead to your website. You can also connect and promote your blog with the help of social media.
- Call-to-Action or CTA
Create an ebook, a webinar, a product demo or something else to provide your potential customer with something valuable so that you are able to get their contact information. This will help you generate effective sales leads as you will provide them with a solution.
[Read more: Generating Leads from Social Media Platform is an Art]
- Make a Landing page
The landing page needs to quickly communicate your offer and its value and also be directly related to your CTA. With this, you won’t lose your visitors. The main purpose isn’t to go to the landing page, but convert visitors into leads.
- Use Forms
Once you are able to generate contact information through contact forms, you will be able to contact with them in the future. Don’t ask too much about leads though. If you offer to leads is to download an e-book or webinar, it will be enough to ask for name and e-mail address.
- Send E-mail
After leads fill out the form, follow up on it. Write personalized emails to them that will contain interesting information. Send them additional resources related to the topic, if they have already downloaded an e-book from you. After that, you nudge them to sign up for a free demo of your product or something related. The main goal for this is to keep your prospect leads through the sales funnel. Your email marketing needs to stand out.
- Track your actions Religiously
Track performance of leads after you finish all of these actions, so you can replicate the results. Once you track all the data, you can generate more leads and improve your marketing ROI. There are a lot of different services and platforms, which can save your time in tracking and generating necessary information about your leads in real time. Make use of them.
- Use technology for pre-qualify leads
When someone visits your website, you should try to engage with them right off the bat. using artificial intelligence (AI)pop-up boxes can spark conversation with a site visitor to pre-qualify them as a potential lead. AI technology converses with online prospects in a natural, human-sounding way, and can, therefore, ask the appropriate questions to determine if they are sales worthy lead or not.
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