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CATI Capabilities of MQ

  • By admin
  • December 5, 2013

CATI Capabilities of MQ

From the point of view of Infrastructure, Market Quotient, with its strong multilingual staff with more than 30 work stations, has successfully completed & continuously doing CATI work in both B2B as well as B2C Sectors across major countries.
• Current capacity of 30 workstations, expandable to 50 workstations
• CISCO Network in place
• Dual Internet Bandwidth with automatic failover
• Multiple PSTN backbone for International Traffic
• Predictive Dialer from Parsec Technologies
• Intrusion Detection System with strong Physical Security
• Dual Power Supply with Automatic UPS and generator back
• Premises in the heart of the Electronic Complex in Sector V, Kolkata

Also, from the point of view of language capability for CATI, the MQ team has expertise in several languages like Arabic, Bengali, English, French, German, Hindi, Japanese, Hungarian, Indonesian, Italian, Korean, Punjabi, Russian, Spanish, Tamil, Telugu, Turkish and Urdu.

The voice quality team of Market Quotient is also highly efficient.
• Quality Team monitors 20% random live calls as per industry standards
• Quality team conducts back checks on 20% of the surveys randomly
• The call recordings are shared with the client for their review and feedback.
• The call recordings are used to mentor the interviewers

The data quality ensures the following:-
• Data is delivered to the client at 10%, 50% and 100% completion
• The results of data are shared with the interviewers, managers and the clients on a weekly basis which helps determine if the project is going as expected

To know more, please write to