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Quantitative and Qualitative Research Approaches

  • By admin
  • December 5, 2013

A research can be either of qualitative or quantitative type. While the former stresses on the level of excellence acquired by a project, studying and analyzing its features to a great extent; the latter focuses on the data-specific part of the project, deciphering information from the numbers. Fortunately, Market Quotient excels in both the areas. The various ways in which these are performed have been detailed as follows:-

Qualitative Research
• Focus group discussions, mini-groups, expert groups
• In-depth interviews
• Mystery Shopping /Diary studies
• Product Placements, Product Test Services
• Usability Testing on various proto-types
• User Research & Ethnography research encounters

Quantitative Research
• Central location tests (CLT) / Hall tests
• Computer aided personal interviews (CAPI)
• Computer aided telephonic interviews (CATI)
• Computer aided Web interview (CAWI)
• Face to Face Interviews (F2F); Personal Interviews
• Pen & Paper work

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