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Primary Research Fieldwork Capabilities

  • By admin
  • December 5, 2013

MQ’s Fieldwork Capabilities

Market Quotient works through a network of field survey agencies which are specialized in undertaking fieldwork for various market and social research projects. This serves a dual advantage – planning, execution and QC is done by experienced field personnel who have all worked for long periods in the country’s top commercial research agencies like Nielsen, IMRB and TNS; and overheads being lower, the survey can be conducted at relatively cheaper rates.

MQ and its Associates have field offices in twelve different locations, viz. Kolkata, Ranchi, Delhi, Mumbai, Hyderabad, Chandigarh, Bhopal, Bangalore, Bhubaneshwar, Jaipur, Coimbatore, Lucknow, and Kanpur. The distribution of manpower in the organization is given as follows:-

QC team of MQ – 5
Permanent Field Executives – 15
Empanelled Field Supervisors – 70
Empanelled Field Investigators – 212

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