Kellogg’s cornflake is a successful brand that supplies the best quality cornflakes in the market. However few are aware of its early beginnings.

When Kellogg’s cornflakes started out in the market, it was one of many cereal brands in the market and neither was it even a close competitor of some of the market leaders. Ponder over this: Many of its competitors, the big names and bigwigs of that time are absent from the market today.

It was during the 1929 that the fortune of this cornflake company changed for the better. During The Great Depression of 1929 most businesses were going on decline and the economy was severely affected. During this period many businesses did a back track and cut down on their spending, waiting for the depression to cease before they could go head-on into the market again.

While most companies cut back on cost, Kellogg’s invested heavily in advertisement. It continued to act as if nothing had happened and that the demand for its products were stable and finite. It did not wait for consumer demand to rise but used core business and advertisement scheme to emerge as a winner when the depression subsided.

What Kellogg’s and several other companies which survived The Great Depression relied on was strong market tactics using the latest business support activities which helped them not only thrive the recession but emerge as the subsequent victor in the market place.

These companies knew not only what was required to survive the competition but what exactly the consumer needed and wanted.

This is what most of the startups should be focusing on today: Getting a good insight of the marketplace and making some ground breaking research campaigns which set their aims and objectives into perspective. This is what Market Quotient strives to do, provide you with some research assistance through its unique Outsource business research India services which would help you enhance your business capability.

Therefore the first thing that that entrepreneurs should rely upon is to know and understand as much as they can about the current market conditions through Research company India and the viability of their current project, before launching their product or service into the market.