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How to Conduct an Online Competitive Landscape Analysis in 4 Simple Steps

  • By admin
  • August 23, 2021
  • 31 Views

Whatever you do, there are very always other firms out there offering a comparable product or service to yours. To get an advantage over your competition in any competitive marketplace, you need as much information and insight as possible through proper research report.

Marketers and company owners may now learn more about their competitors than ever before because of advances in software and technology. To keep your business one step ahead of the competition, it is critical to undertake detailed online competitive landscape analysis on a regular basis.

  • Determine Your Top 10 Competitors First:

This may seem apparent, but it is a necessary first step. If you offer a product or service online, you will very certainly be competing with dozens, if not hundreds, of other businesses for the same pool of qualified leads.

Whether your firm is local, national, or worldwide, there is likely someone in your organization, generally in the sales or marketing departments, who can rapidly reel off your top rivals.

  • Examine And Contrast Competitor Content:

Once you’ve identified your rivals, you can begin your competitive landscape analysis and go a little further to learn more about the kind of material they’re releasing.

Analyzing their content might help you identify changes to surpass your competition. Once you’ve found their material, you can assess its quality and see how it compares to yours.

If your rivals routinely post case studies or samples, this might be one of the reasons your quality leads are moving to them. A potential customer is curious about what it’s like to work with your firm.

If your rivals post three times per week vs your one article every two weeks, it will benefit your firm to begin generating more traffic to your site by publishing more regularly on relevant themes.

  • Examine Their Search Engine Optimization Technique:

Assume your rivals provide the same sort of material, update it on a regular basis, and generate high-quality work. You might have to look a little more to figure out what they’re doing differently.

It might be their SEO. If your organization has a blog, you understand how essential SEO is. While conducting a comparative study, it is also useful to analyze the SEO of that content to understand your competitor’s reach. Concentrate on defeating your opponents at their own game.

  • Determine Where You Can Improve:

You now have a better concept and knowledge of what your rivals are doing as a result of conducting an online competitive landscape analysis.

Take all of the information you acquired about each rival and find specific areas of your own work where you can improve. You’re certain to find something in a company research report or their company profiles if you seek hard enough.

You will not only be able to discover critical areas for improvement in content production, search engine optimization, and social media engagement, but you will also be able to help create your company’s presence with potential clients, blog readers or subscribers, and social media users.

To get a more vivid idea on what you need to do to stay ahead of your competition contact us today at contact@marketquotient.com or +1 201.285.2024

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