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Market Research Industry strides ahead

  • By admin
  • October 8, 2014

The Market Research Industry has put a step forward, as the industry has been recognized as one of the fastest growing industry across the globe. The industry has registered revenue of USD 40.3 billion as of September, 2014. The fast paced industry has been able to maintain its position and growth streak despite the slashes of inflation. The success of the industry has been majorly contributed by the companies who have showed their inclination towards demand projection, growth trends, prediction of market behavior and much more.

The industry has been successfully providing its services to all the companies across industries. The industry is dedicated towards the development of businesses, projecting the success of a commodity, forecasting market performance, predicting the demand supply scenarios and such like. Hence the services of the industry are highly acclaimed across industry and markets. As of the latest updates the European continent has been the highest investor in the industry. Approximately more than USD 16 billion has been invested by the continent alone which is close to 40 percent of the total investments made. Though there is a decline in the figures as compared to the last year but Europe has held its position at the top this year as well. There has been a decline of 1.4 percent in the investment figures. United States has been the most promising market for the industry. The US market has shown the growth trend till date. The revenue from the market has been USD 15.7 billion with an annual growth rate of 2.9 percent.  The Asia pacific countries have also contributed towards the success of the industry as many companies based in these parts have inclination towards the market research and its related services. But there has been a downward streak in the Middle East region. The Middle East and African market have registered a reduction of 1.2 percent. Hence, the industry is on a profitable run in the current year.

Market Quotient, the provider of research and analytics outsourcing services has been a part of the industry for many years. With innovative and state-of-the-art technologies and processes, the data driven solution has helped the clients to outperform its competitor by improving business and operational performance. In fact, many of the clients have a vested interest in keeping their operational cost under control and they look to the company to help them achieve their long term financial goals by increasing compliance, efficiencies, satisfaction & workforce effectiveness and subsequently decreasing costs considerably. Market Quotient augments the client with foresight and knowledge, deep functional expertise, robust delivery model and a pragmatic approach to build capabilities and deliver a lasting impact on the markets. Working closely with the clients of different industry verticals like BFSI, Education, Engineering, FMC, Healthcare & Pharmaceuticals, Infrastructure, IT, Media & Publishing, Retail and Telecom, Market Quotient has created and deliver the competitive advantages by developing skills and favorably navigating through the mighty times in their business operations.

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