A brand is always remembered by its customers through its “brand identity”. Effective branding can help build a company’s reputation, expose out its unique selling proposition of a product or brand and attract ideal clients.

Your brand is your business identity – the image you wish to portray to the world – and is one of your company’s most valuable assets. While branding, the company should definitely keep in mind the aspects, as in what elements to manifest in front of the customers in order to win their hearts!

Your brand shall project the expectations and promises you extend to your customers in terms of quality, service, reliability, and trustworthiness and create trust and loyalty from those who do business with you.

A strong brand identity has the capability to positively influence the customer’s mind thereby governing their purchasing decisions, directly impacting your profitability. But there are several misconceptions believed by business owners that can get in their way. Today, we will discuss how to build your B2B brand identity…

Let’s recall the essential elements of a strong brand identity:-

• Selecting the Right Brand Name – Try to keep it short and catchy!! The name shall stay in the customer’s mind for a long period. The use of an unusual, wacky word would not be a bad choice. Example – Google, Yahoo!
• Creating a Distinguished Brand Logo – The logo is the most important, basic entity, out of the whole system. Your logo must be unique and must represent the motto or essence of your brand/ company. Many a time, it doesn’t correlate with the brand’s name but that’s fine. Example – Apple, Starbucks, Chanel, LG.
• Maintaining a Consistent Brand Image among Customers – Before trying to develop a healthy identity of your brand, make sure that you are successful in creating an everlasting brand image among your customers. Because, brand identity is the way you want your customers to perceive your company but the brand image is the way they have already kept a notion in their mind, about your company. So keeping this in mind, the owners shall examine the brand image from time to time.
• Try to influence the audience’s emotions or sentiments – Setting up a theme/tag line for your company or brand means, you are selling a belief! It’s upon the members of that company as to, how well they can manipulate their customer’s minds, hold their interests and make them believe in their belief.
• Create a Powerful Social Presence – Social media in today’s generation has taken indoor business dealings to the next level. One must utilize social networking sites to spread out to millions of people over a short timespan, in an easy and effective way.
• Highlight the USP of your brand – Maintaining its difference from its peers in the market is very important. You have to distinguish on those functions that your product performs, that its competitors in the market cannot /do not perform.
• Make use of Content– Viewers often get tired of reading the same material time and again. Keeping this in mind, it is wise to present short, useful content while displaying your brand’s identity. A customer will only remember the information that is proved to be useful in his day-to-day life. So, try and incorporate that in your work.
• Make it more illustrative– Use of infographics, factual, theme lines, color palettes, sound & shapes is evident that, the more attractive your presentation is (visually or audio both) the more attention it gains from the audience. The correct use of pictures, sounds, themes in the right proportion can make even a wrong content acceptable! A definite mood is created with the help of all these ingredients that enable the customers to relate with the company and strengthen their bonds.

To create your ideal brand positioning, consult with us today by reaching out to us at contact@marketquotient.com.