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In today’s B2B marketing landscape, generating leads is only half the battle. Converting those leads into tangible sales and revenue is the true measure of success. Yet, a staggering 79%
In the world of professional networking and B2B marketing, LinkedIn has emerged as a powerhouse platform that transcends traditional boundaries. With over 774 million members spanning across various industries and
Demand generation and lead generation, sound the same but businesses must know the basic difference between them. Demand generation means creating an awareness of your business and letting people know
Lead generation is a challenge for 65% of businesses. When it comes to B2B lead generation, this becomes even more challenging because the entire sales process becomes much more convoluted
Open-ended survey questions frequently yield the most helpful insights, but if you’re dealing with hundreds or thousands of responses, summarizing them will be the most difficult. The solution is to
A brand is always remembered by its customers through its “brand identity”. Effective branding can help build a company’s reputation, expose out its unique selling proposition of a product or
In today’s world of B2B e-commerce, customers in US have spent an approx of 514 billion dollars online last year. So, customer’s affinity towards the present day ecommerce platform is
Online marketers always preach the benefits of warm and qualified leads over cold leads. But what are warm and qualified leads and how do they apply to online marketing? you
The marketing game is pulling businesses along with it and is changing every day. businesses are faced with the stark choice of evolving or being disrupted from the need to
Email marketing has always been an important channel in marketing procedure. This strategy is a must to any business today. Over the years, email marketing has undergone tremendous changes, especially
