Lead Generation

  • February 1, 2022
  • Market Quotient

4 B2B Lead Generation Tips for Your Business Success

Lead generation is a challenge for 65% of businesses. When it comes to B2B lead generation, this becomes even more challenging because the entire sales process becomes much more convoluted

  • May 2, 2019
  • Market Quotient

Tips on building your B2B Brand Identity

A brand is always remembered by its customers through its “brand identity”. Effective branding can help build a company’s reputation, expose out its unique selling proposition of a product or

  • April 30, 2019
  • Market Quotient

B2B E-Commerce Has Become An Instant Delight !!!

In today’s world of B2B e-commerce, customers in US have spent an approx of 514 billion dollars online last year. So, customer’s affinity towards the present day ecommerce platform is

  • January 17, 2019
  • Market Quotient

How to Convert Cold Leads into Prospective Clients?

Online marketers always preach the benefits of warm and qualified leads over cold leads. But what are warm and qualified leads and how do they apply to online marketing? you

  • November 1, 2018
  • Market Quotient

How Email Marketing Helps your Business to Grow Globally

Email marketing has always been an important channel in marketing procedure. This strategy is a must to any business today. Over the years, email marketing has undergone tremendous changes, especially

  • August 30, 2017
  • Market Quotient

Market Segmentation Based On Past Purchase

Division in the Marketplace: Segmentation is an essential way of dividing the market. It is an efficient technique too. Data reports show that segmented mails have a 50% greater efficiency