Author: admin

  • October 8, 2013
  • admin

Locational Competitiveness

History has witnessed through the ages that business houses or firms of one type tend to concentrate in one particular location only. Flourishing of electronic goods in Tokyo (Japan), thriving

  • October 3, 2013
  • admin

How to Plan Market Research?

When we talk about “market research”, we basically refer to the gathering and analysis of information about the movement of products and services from the producer to the consumer. Before

  • October 1, 2013
  • admin

Outsourcing => Employment Even During Recession

During the Great Depression of the 1930’s, the greatest problem that was faced by the common mass was the utter lack of employment opportunities. With most of the businesses shutting

  • September 26, 2013
  • admin

Rise of Online Research Companies

With the advent of internet, we find many activities being performed online starting from online jobs, online discussion forums, online societies, online dating to online shopping! The range is really

  • September 24, 2013
  • admin

When in Recession, do Market Research

Since the global economic recession of 2008, both the consumer demand and the consumer expenditure have declined drastically almost on all fronts. The US economy, though better than before, is

  • September 5, 2013
  • admin

Is Analytics a Necessity Now?

According to a recent survey conducted by “Times Jobs” – a widely known jobs portal website – on the most demanded job roles, “Analysts” topped the chart. Clearly, Analytics is

  • August 26, 2013
  • admin

“Big Data” What & Why?

What is “Big Data”? In our world, with every passing day, amount of data increases and so is the complexity of this data. The term “Big Data “ is used

  • February 7, 2013
  • admin

Social Media- the Preferred Tool for Market Research Today

Market research has become more futuristic today. It seems that every organization is dedicatedly concentrating towards the discovery of the right sample that would execute market research accurately. For example,

  • January 18, 2013
  • admin

What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on

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