Indian Industries

  • December 8, 2013
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Techniques used in Market Research

Techniques used in Market Research Market Quotient uses the following techniques for conducting market research:- • ANOVA/ANCOVA • Association Analysis • Canonical Correlation • CHAID • Cluster Analysis • Conjoint

  • December 5, 2013
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Web Research is Crucial for Business Success

MQ’s Capabilities in the World Wide Web In the era of information proliferation, it is estimated that 93% of professionals with Internet access use the web to research products and

  • December 5, 2013
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Primary Research Fieldwork Capabilities

MQ’s Fieldwork Capabilities Market Quotient works through a network of field survey agencies which are specialized in undertaking fieldwork for various market and social research projects. This serves a dual

  • December 5, 2013
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CATI Capabilities of MQ

CATI Capabilities of MQ From the point of view of Infrastructure, Market Quotient, with its strong multilingual staff with more than 30 work stations, has successfully completed & continuously doing

  • November 12, 2013
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Brand Research is a Must

Brand Research refers to the field of research that studies the responses of customers to the various product or service brands and their repercussions on the market. It involves both

  • November 5, 2013
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Present Scene of Industrialization in India

The Index of Industrial Production (IIP) for India has recently shot up from 108.6 (2005-06) to 165.5 (2011-12). The country’s foundation in industries is held by a few strong profit-making