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Market Entry Strategies For Business Growth

  • By admin
  • July 6, 2016


Penetrating a new market according to Market Quotient, an Outsource business research India firm, is surely an exciting time for functioning businesses to expand even further and reap the rewards of greater profits and an extended customer base. However, are you ready for such a change? In today’s post, we would be talking about suggested steps that should be taken into consideration for your new market entry campaign to be successful.

As businesses expand and grow in the home country, entrepreneurs often seek out expansion possibilities in new markets abroad. As has been mentioned before, this is usually an exciting phase for any business with a plethora of new opportunities opening up for the respective company.

However, expansion possibilities come with their own set of risks and uncertainties. Your venture could either be a success or a failure. Careful planning needs to be carried out to ascertain that your new market venture option is not a false decision.

So how do you arrive at the right decision? Market Quotient recommends following some of the core steps mentioned below.

Product Readiness:

This is an absolutely crucial step. No matter how good a product you have, you will not be able to market it properly if you are unable to communicate to the customer its value in full. In such a case, it would be advisable to hire individuals who understand the local language as well as the prevalent culture of the targeted location.


Selecting an appropriate organization:

Experts at Outsource business research India believe that when it comes to considering expansion options, you should invest in a familiar market. Yes, you heard that right. Invest into markets that are similar to your core competency. Furthermore, consider trade homogeneity. The more identical the country you are exporting to, the easier would it be to transact business.

Market Analysis:

This is probably the most important part. Analyzing the market to understand whether it’s feasible or not. Market analysis is like planning for your journey in advance. If you don’t plan beforehand, you would have no clear strategy in mind. If such is the case, you would end up losing a lot of money.

It can consist of two parts:

  • SWOT Analysis

This is basic but it surely is useful. It helps you verify your position in the current market. This would help you determine the best place to start your campaign from.

  • Gap Analysis

A SWOT Analysis is often accompanied by a gap analysis. This analysis helps you determine gaps in the market. It is extremely useful during entry.

Effective Market Strategy:

There a million ways to reach your customers. The strategy that you take into consideration could be dependent upon several factors.

  • Size of the market
  • Saturation of the market.
  • Product life cycle.
  • Frequency of purchase.

Again, the above parameters require deep market analysis and a consultative approach that Market Quotient, an Outsource business research India firm could essentially help you with, as we specialize in Business research outsourcing.

Lastly, try to build a network of contacts. Establishment of contact with local businesses could be beneficial. New network brings with it fresh opportunities for business that could effectively be utilized.

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