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Media and entertainment with the trend supply

  • By admin
  • July 23, 2015

The information services, media and entertainment (IME) companies are proliferating with new business models, facing a host of opportunities and challenges. The increased use of broadband, the technological advancement, the smartphone and tablet use, has put an immense impact on the distribution channel. This has put forward significance in the industry’s strategy and models.

IME content is on-demand, switching to digital downloads. It is assumed that by 2020, 90% of all media and entertainment, will be digital. The flow of internet in media and entertainment has brought a transition in every industry.

There is no geographical boundary, for the end product. But there is a socio-political boundary to segment the contents produced. It is estimated that only 25% of the spending goes for domestic content production. While 20% has a global appeal/interest and 55% is meant for people in multiple countries.


The focus areas in media and entertainment services have shifted to efficiency and effectiveness, like strategy analysis, distribution channel, utilization of outsourcing etc. The convergence of mobile app and internet has accelerated mobile advertisement. This trend is wisely noted in web-enabled TV, the use of Hotstar app, and other customized apps has still kept consumers close to television. This type of creation has a changing graph in revenue stream; and a great impact on the operations.


IME companies are thus utilizing data, services, to showcase their creativity.
Market Quotient can help in getting those data under one roof to make an efficient effort in the research work of the IME Companies’ progress. This will not only make the company flourish, but will make an industry go along with the trend.

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