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Say No To Manual Open Ended Coding

  • By admin
  • January 12, 2016

You might be wondering what is Open Ended Coding? It’s nothing but the process of quantifying the data without losing the significance brought out in the open response,understanding the emotions of the data and bucket them into the relevant code-frames. The data are then coded based on specific conventions or codes in order to derive meaningful interpretations. The first step of open ended coding is to review the responses and create a code frame. The results are then  assigned with numeric values that enables the results to be summed, tabulated and charted.

Now Thumbs Down for Manual Open Ended Coding

Manual Open ended Coding system pressurize people to be accurate in all details of their work. But we know the fact that people aren’t perfect. With manual systems the level of service is dependent on individuals and this puts a requirement on management to run training continuously for staff to keep them motivated, and to ensure that they are following the correct procedures. The process of data collection with manual open ended coding are timely and expensive.  This is an area where significant money can be saved by automation.

Manual Open Ended Coding is Prone to:-

  • Inconsistency in data entry, room for errors, misleading information.
  • Costly Training.
  • Reduction in sharing information
  • Lack of security.
  • Duplication of data entry.

Unlike the manual coding process the automated open ended coding system maximizes practice efficiencies and streamlines the coding process. Consider some of these benefits:-

  • It is less expensive
  • The coding process is more efficient
  • Codes are accurate
  • It helps in smooth work flow
  • It saves time

Market Quotient with its competent and highly skilled work force has come up with an automated open ended coding system. The automated coding system  will provide you with accurate analysis and will  draw rich and actionable insights. This artificial intelligence tool will derive and analyze explicit open-ended customer responses.

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