The data collected through online surveys go through a detailed procedure of processing and analysis. Survey data processing and analysis calls for high levels of both expertise and experience. In order to build a strong insight of the market and draw accurate inferences, the primary research data needs to be studied and analyzed thoroughly. With as wide an experience as that of Market Quotient’s in the field of data handling, MQ easily lures clients from all over the world.
MQ successfully deals with complicated projects which demand extensive amounts of data cleaning and tabulation. The data processing and analyzing skills of MQ are applied in various sectors of industry like Banking and Finance, Healthcare, Information Technology, Retail, Manufacturing and Human Resource. MQ has established itself as a leader in the field of data processing and analyzing. It has worked on a wide array of projects, like ad-hoc projects, tracking omnibus studies, pen and paper projects, web based surveys, CATI, P&P, CAPI , Multi colony studies and lot more.
MQ has mainly gained expertise on the following areas:
• Capacity to deliver multitude of projects with the help of our highly efficient data research and analytics team
• Ability to carry out multivariate estimation
• Transformation of data using statistical software/tools
• Development of statistical reports
• Carrying out brand coding and open-ended coding, both manually as well as with the help of Ascribe
• Provision of translation services for a range of European and Asian languages
The biggest plus point of working with MQ is that it uses latest software, programs and languages for data processing and analysis. Some of the technologies used by MQ to provide advanced solutions to its clients are WinCross, Excel, Quantum, Access, Quanvert, MS-SQL, Dimension, SPSS and SAS.
The MQ team takes care of the specific needs of each client and provides solutions accordingly. Both survey formats and data processing are done keeping in account the requirements of individual customers. It is best known for its professionalism and dedication. The team members carry out the tasks of decoding and analyzing complicated survey data with a high precision rate. They have a great knack for perfection and strive to deliver the best possible services to its customers.
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