market research india

  • December 5, 2013
  • admin

Quantitative and Qualitative Research Approaches

A research can be either of qualitative or quantitative type. While the former stresses on the level of excellence acquired by a project, studying and analyzing its features to a

  • November 5, 2013
  • admin

Present Scene of Industrialization in India

The Index of Industrial Production (IIP) for India has recently shot up from 108.6 (2005-06) to 165.5 (2011-12). The country’s foundation in industries is held by a few strong profit-making

  • October 3, 2013
  • admin

How to Plan Market Research?

When we talk about “market research”, we basically refer to the gathering and analysis of information about the movement of products and services from the producer to the consumer. Before

  • September 24, 2013
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When in Recession, do Market Research

Since the global economic recession of 2008, both the consumer demand and the consumer expenditure have declined drastically almost on all fronts. The US economy, though better than before, is