research techniques

  • December 8, 2013
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Techniques used in Market Research

Techniques used in Market Research Market Quotient uses the following techniques for conducting market research:- • ANOVA/ANCOVA • Association Analysis • Canonical Correlation • CHAID • Cluster Analysis • Conjoint

  • December 5, 2013
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Quantitative and Qualitative Research Approaches

A research can be either of qualitative or quantitative type. While the former stresses on the level of excellence acquired by a project, studying and analyzing its features to a