segmentation

  • January 18, 2013
  • admin

What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on

  • November 30, 2012
  • admin

Do You Know Who Your Customers Are?

This remains as a universal truth that consumers are God. So, the picture that prevails in the industry is that every marketer is busy in trying to figure out statistics