Business Research

  • October 3, 2013
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How to Plan Market Research?

When we talk about “market research”, we basically refer to the gathering and analysis of information about the movement of products and services from the producer to the consumer. Before

  • October 1, 2013
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Outsourcing => Employment Even During Recession

During the Great Depression of the 1930’s, the greatest problem that was faced by the common mass was the utter lack of employment opportunities. With most of the businesses shutting

  • February 7, 2013
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Social Media- the Preferred Tool for Market Research Today

Market research has become more futuristic today. It seems that every organization is dedicatedly concentrating towards the discovery of the right sample that would execute market research accurately. For example,

  • January 18, 2013
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What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on

  • December 4, 2012
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Brand Development Model: How & Why??

It is believed in the business circle that a brand possessing high equity proves to be an advantageous one for its owner. So, if your brand belongs to this genre

  • October 10, 2012
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A Basic Thought on Churn Analysis

Churn is an event in business when a customer stops buying or availing services of a company. It is also known as lapsing or defecting behavior. So, Churn Analysis is

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