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  • August 26, 2013
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“Big Data” What & Why?

What is “Big Data”? In our world, with every passing day, amount of data increases and so is the complexity of this data. The term “Big Data “ is used

  • February 7, 2013
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Social Media- the Preferred Tool for Market Research Today

Market research has become more futuristic today. It seems that every organization is dedicatedly concentrating towards the discovery of the right sample that would execute market research accurately. For example,

  • January 18, 2013
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What are the ways of Segmenting a Market?

What are the ways of Segmenting a Market? We generally use segmentation approach under two broad areas: 1) Consumer Segmentation: We can segment customer in the following parameter based on

  • November 30, 2012
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Do You Know Who Your Customers Are?

This remains as a universal truth that consumers are God. So, the picture that prevails in the industry is that every marketer is busy in trying to figure out statistics

  • November 26, 2012
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Why is Predictive Analytics Gaining Vitality?

You will probably know that there was a time when predictive analytics was quite an unheard term, and professionals and mathematical enthusiasts literally had to fall on their feet to

  • November 16, 2012
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Is your Prediction Model giving the Right Results??

When you take into account real world events, such as forecasting probable award nominees or outcome of elections, predicting tools becomes the only measure. So, prediction market is an important

  • November 10, 2012
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Immense Opportunity in Healthcare Analytics

Overwhelming news is that the contribution of healthcare to the global economy is a staggering $4trillion. The healthcare value chain features numerous players with manufacturers at one end and buyers

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